Professional Skills

• Rapid Prototyping
• Interaction Design
• Design System
• Story Mapping
• Affinity Mapping
• Accessibility
• HTML/CSS

Current Tools

• Figma
  
• UserTesting
• Azure DevOps
• Jira
• Adobe CC

Senior Product Designer
FedEx Dataworks
February 2023 – Current | Garland, TX

• Designed and managed a multi-branded design system adopted by 10+ teams, reducing component variations by 30% and ensuring 100% accessibility compliance.
• Led cross-functional workshops with stakeholders to prioritize user needs, enhancing alignment and reducing project delays by 20%.
• Created high-fidelity prototypes, resulting in a 25% improvement in user testing success rates.
• Mentored 4 designers, fostering skill development and increasing design quality across teams.
• Advocated for design thinking practices, influencing decision-making in over 15 projects.

Co-Founder, Senior Designer
PrepYoSelf, LLC
September 2021 – Current | Garland, TX

• Designed and launched an e-commerce platform driving a 40% increase in subscriptions.
• Conducted usability tests with 50+ users, leading to a 15% improvement in task completion rates.
• Gained national recognition with features on MyFitnessPal, Fitbit, and Fox News.
• Created automated email campaigns that boosted retention rates by 20%.
• Analyzed user feedback and optimized user flows, improving customer satisfaction scores by 18%.

Senior Product Designer
PLANOLY
August 2020 – September 2021 | Austin, TX

• Implemented a scalable design system used by 3 cross-functional teams, enhancing consistency across mobile and web platforms.
• Delivered user flows and prototypes, leading to a 30% reduction in onboarding friction for 5M+ users.
• Facilitated UX workshops, improving collaboration and alignment among Product, Engineering, and Marketing teams.

Product Designer
The Appraisal Lane
April 2018 – Current | Austin, TX

• Streamlined a design system adopted across iOS, Android, and the web, improving engineering efficiency by 25%.
• Conducted 20+ usability tests, driving enhancements that increased platform usage by 10%.
• Introduced data-driven decision-making processes, resulting in more targeted product strategies.

Senior UX/UI Designer
Ziff Davis, Offers.com
March 2015 – April 2018 | Austin, TX

• Optimized e-commerce platforms across multiple properties, contributing to a 15% revenue increase.
• Developed a shared commerce service suite, reducing operational costs by 20%.
• Designed cross-platform experiences, increasing conversion rates by 12%.

UX/UI Designer
Main Street Hub
March 2012 – December 2014 | Austin, TX

• Redesigned billing and signup processes, increasing customer satisfaction scores by 15%.
• Implemented visual analytics features, improving operational efficiency by 10%.
• Delivered marketing assets, including email campaigns, boosting user engagement by 18%.

UX and Interaction Designer
Promo Labs
June 2011 – March 2012 | Austin, TX

• Improved checkout process, driving a 10% increase in conversions.
• Designed reporting dashboards, enhancing user insights and engagement.

Web Designer
New Era Portfolio
December 2010 – May 2011 | Austin, TX

• Enhanced product pages, increasing sales by 8%.
• Led a website redesign that improved customer satisfaction metrics.

Web Designer
DataDirect Networks
January 2010 – August 2010 | Chatsworth, CA

• Redesigned corporate website, boosting user engagement by 12%.
• Developed CMS templates, reducing content management time by 30%.

UX Designer
Modern Vision Media
October 2008 – January 2010 | Calabasas, CA

• Streamlined user signup, reducing friction by 20%.
• Designed branding and marketing assets, achieving a 15% improvement in user acquisition.

Graphics Operator
Don McDonald & Sons
August 2006 – March 2008 | New York, NY

• Managed client projects, ensuring timely delivery and quality alignment.
• Created branding solutions tailored to diverse industries.

The University of Texas at Dallas
Bachelor of Arts and Technology
2002 – 2006 | Richardson, TX

Richland College
Certification in Visual Designs, Level II
2000 – 2002 | Dallas, TX